How To Earn 7 Figure Income: Chapter 2
How To Earn 7 Figure Income
- Choosing Your Domain Name and Site Name Branding.
- Memorability.
- Uniqueness.
- Other Considerations.
- Buying Hosting and a Domain Name.
- Get Started With the Most Basic Promotion.
Now you have your niche, it’s time to turn that basic topic
into a business model. This is where things can get complicated for some, but
it’s also the most fun and exciting part!
And it all begins with choosing your business name, which is
highly likely to also be your website name, which is highly likely to also be
your domain name (the address that visitors type into the browser to find your
website!).
• Choosing Your Domain Name and Site Name
If you are preparing to launch a new website, then there are
several things you will need to do in preparation before you can even begin to
think about content writing or SEO. Of course, one of the most fundamental
starting points is to find a hosting service and to choose a domain name for
your site or blog. This will give you somewhere to store the files that make up
your site, and it will give your visitors a way to access them.
But deciding on a
domain name is more than just a practical matter, it's also going to have a
huge impact on the way your visitors view your site, and on the way, you'll go
about promoting it. Here we'll look at how to choose a domain name that will
make sense from a business standpoint, and from a creative one too.
Branding
Coming up with a name for your website that you can build a
brand around makes a lot of sense for several reasons. For one, Google has
explicitly stated that it will be trying to give more prominence to brands and
to bury 'exact name domains' (keyword URLs) in an attempt to show better
quality sites. At the same time though, if you can create a brand name this
will give you more opportunity for future expansion meaning that you can more
easily market your site and create awareness while using that same branding in
your advertising.
Memorability
Of course, if you want people to come to your site often and
to spread the word, then it also makes sense to choose a URL that will be easy
to remember. If your website name is too long or nonsensical then this will mean
that people struggle to return to your site, or to tell others about it. Avoid
complex combinations of dashes and underscores, and try to make the URL as
catchy as possible.
Uniqueness
While Google is no longer giving any advantage to
exact-name domains, typing your URL into Google is still one way that people are
likely to get to your website. If your URL isn't at all unique though, then
you'll be buried somewhere around page 100. In this regard then, calling a
company 'Apple' would be a bad move (fortunately the Apple already had a lot of
clout behind them).
Likewise having a more unique company name will help you to
be more memorable again, and will also help you to avoid using any trademarked
names. Of course, you may also want to do some research to ensure that the name
you want is available and that you're legally entitled to use it. Having a
unique domain will also allow you to buy up similar domains (for typos etc.)
with less chance of them already being taken.
Other
Considerations
There are many more considerations to bear in mind besides
these points though the degree to which they apply to your site will vary. For
instance, if your business is likely to be listed alphabetically, then coming
up with an URL beginning with 'A' or even '1' could be a good way to get
yourself near the top. Likewise, you may also want to consider the length of
your domain, and of course this is all just academic until you take into
account the price and availability...
Top Tip: While you don’t necessarily need to buy the
trademark for your domain name, it is a good idea to make sure that nobody else
has already bought it. Check that there are no websites that have very similar
names, and likewise do a search for trademarks to make sure that yours is
unique
(https://www.uspto.gov/trademark)
• Buying
Hosting and a Domain Name
Now you have a name for your website, the next step is to
build it. This means doing a few things:
o Investing in a webhost
o Buying your domain name
o Creating the basic foundation of your website
A webhost essentially provides you with space on a huge, always-connected computer called a server. You upload the files that constitute your website to this computer, and then when someone types your URL into the address bar, they will be shown those files.
That’s why you of course also need to buy the domain name.
You can do this separately, but the good news is that most webhosts will also
allow you to buy a domain name through their site directly. Once you click that
you want to sign up, this will be the first thing you do before you pay for a
deal.
There are plenty of different options and settings when
choosing a plan for your hosting. As you are starting out as an internet
marketer, you won’t have a huge amount of traffic to begin with, and nor will
you need to deal with lots of very big files – so the most basic options will
do.
Finally, you need to
set up the basics of your website. To do this, I highly recommend using
WordPress.
WordPress powers over
a quarter of all websites on the net, it is used by many of the best-known
brands in the world, and it is completely open-source and fully customizable.
There is a huge community of support (just do a quick search for “how to set up
a WordPress website” to get started), and it works with the largest proportion
of third-party apps and plugins. In short, there is no reason not to use
WordPress.
• Get
Started with the Most Basic Promotion
Over the next few chapters, we’ll be looking at some
advanced marketing and promotion you can use to get your site to the top. This
includes social media marketing, email marketing, and more. Before we get ahead
of ourselves though, you might want to simply start populating your site to get
more people to go there.
Your job now then, is to find the blog section of your
website and to add a new post that directly relates to your niche once every
week to once every day (the more, the better). Simply adding more content to
your site gives visitors a reason to keep checking back, to share your content,
and to consider buying anything you’re selling. Likewise, adding content will
help to give Google something to use to identify the topic of your site,
thereby helping it to present your page when people search for relevant terms.
Keep in mind that you can do this a lot more effectively if
you also use basic SEO. That means integrating search terms. This is a more
advanced form of marketing, but one that you can look into as you progress.
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