How To Earn 7 Figure Income: Chapter 1
How To Earn 7 Figure Income
Every successful story always starts
somewhere. You don’t just dream for it one night and expect it to happen the
next morning. Starting up your own online business doesn’t have to be expensive
and complicated but you need effort and persistence to crack the code. In this
article you will learn how to advertise your online business to make 7 figure
income using the latest tools and technology.
Disclaimer: This article has been written for information
purposes only. Every effort has been made to make this article as complete and
accurate as possible. However, there may be mistakes in typography or content.
Also, this article provides information only up to the publishing date.
Therefore, this article should be used as a guide - not as the ultimate source
& don’t expect the same result as given above as it is totally depend upon individual
effort how well they execute the program.
The purpose of this article is to educate. The author and
the publisher do not warrant that the information contained in this article is
fully complete and shall not be responsible for any errors or omissions. The
author and publisher shall have neither liability nor responsibility to any
person or entity with respect to any loss or damage caused or alleged to be
caused directly or indirectly by this article
Introduction
So, you want to get started with internet marketing? As an
internet marketer, you’ll be able to earn money from the comfort of your home,
with no limit as to how far you can scale and grow your business. It’s highly
rewarding, and it’s a skill that you can use to land jobs, or market to other
companies, too. In short, you’ve made a very good decision! Perhaps you’ve seen
friends, or people online who seem to be earning money from the comfort of
their home – and doing very well at it indeed. Now it’s time to give it a go
yourself! There’s just one problem: it’s all rather complicated. If you’re not
familiar with the world of internet marketing, then you might even be wondering
how it’s even possible to earn money online without selling anything physical!
It seems like everyone is promoting each other and no one is actually shipping
any physical products.
- What is a Niche and Why Does it Matter?
- Why You Should Get More Specific When Choosing Your Niche
- The Power of Creating Your Own Niche
- Sites That Don't Fit Nicely Into Boxes
- Bringing Various Concepts Together
- Going More Niche
- Trailblazing
The first step to creating an online business is to choose
what kind of online business you want to create. This starts by choosing a
niche – what is the subject matter you will be dealing with?
In this chapter, you will learn how to do this, and you will
see how this initial decision goes on to influence every other step
• What is
a Niche and Why Does it Matter?
Every site should have a niche which describes the kind of
thing that you will be writing about and the people you will be writing it for.
Your site might be a 'general' site or a personal blog that doesn't stick to
any particular topic, but even then there will be at least a 'theme' or a feel
tying it together. You might write about books, coffee and the city, but that's
still a niche in its way and it's one that will attract a very specific type of
person.
Essentially you should know what your niche is. For most
site owners or bloggers this will be an incredibly easy question to answer: the
site will probably be about 'football' or 'technology' and that's fairly easy
to define.
If your site is more general though, then make a list of all
the topics that you write about regularly and then think about a) what ties
them together, and b) what kind of person will read them. You've probably
created a new niche for yourself, but as long as your future content meets
those same criteria then you will be on the money.
The niche you pick should primarily be determined by your
own interests. If you’re going to be living and breathing your blog for the
next 10 years, then this NEEDS to be something you’re keen to learn and write
about.
What’s more, is that you won’t be able to deliver really
unique and valuable content if you don’t know anything about the topic! And
hiring professional writers won’t guarantee that you’ll find someone who has a
real passion and interest for the topic.
While that’s true, you also need to consider the viability
of the niche choice. How competitive is it? Do you stand a chance against the
biggest sites? How profitable and monetizable is it? We’ll get onto this more
in future chapters, but the subject you choose should be something that people
are willing to spend money on and that has lots of opportunities for
informational products.
Finance is the very best niche in this regard because there
is so much money to be made on that subject. But likewise, you’ll find that you
can make a lot of money writing about dating, fitness, or other topics that
speak to a fundamental human need in this way.
But in order to really succeed – and to gain an edge over
the competition - you need to go a little deeper. Sure, your site might be a
technology website, but what kind of technology do your write about? Who are
you writing for? And what is the purpose of your site?
For instance, you might write about all kinds of technology
but find that you seem to stick more to technology that's just around the
corner. Perhaps you write lots of big previews for technology that's coming.
And perhaps you write in a very technical way that is clearly aimed at people
who know their stuff?
This is a very different niche from a site that reviews
basic commercial technology in a style that can appeal to the average customer.
Again then, you will have created your own niche that should
be completely unique. You might make a football site sure, but is it a dry site
that deals with a detailed overview of football for real fanatics? Or is it a
more gossip filled site that's aimed at the typical 'bloke'? Again, these are
slightly different niches and it's important to recognise the difference.
If you can be consistent with your precise niche, then you
will find that your site offers something that not every other site does. You
will have a specific audience and people who particularly like the way you
approach the topic. Stick to your guns and you can make your site highly
successful as a result.
That said though, there are few niches left that have a good
number of people interested but that nevertheless don't have too much
overcrowding in the marketplace. This is particularly difficult when you
consider how important it also is that you actually be interested in the niche
that you're going to be dealing with so regularly from now on and that you
actually know a thing or two about it too.
So how do you
standout without limiting your appeal or writing about something dull? Well one
solution is to come up with your own niche and to create a website that will be
unlike any other. Here we will look at how you can potentially accomplish that.
When you browse the web for inspiration on niches for your
website, you will often find lists of categories such as 'fitness', 'making
money', 'football', 'film' and others like these. Not every site though has to
fit neatly into a category like this - it is possible to come up with a
completely unique angle and to create a niche that wasn't there before.
• Bringing Various Concepts Together
If you can't find a new theme to link the items on your site
though, then another option is to simply combine multiple existing niches that
you think will go well together. This way you have your built-in audience -
because you'll get visitors from both of those existing niches - but at the
same time you will have your own unique USP and be able to offer something
that's different from everything else. Examples might include 'bodybuilding and
self improvement', 'making money online and city living', 'travel and art' or
'cafes, coffee and books'. Alternatively, just taking a broader approach with
your stories can help to give your site more meat and put your niche more in
context with other topics.
This strategy is also effective because it creates a number
of simple marketing options that you can use to reach a new audience. For
instance, if you have a website based around bodybuilding and self improvement,
then you will be able to promote your site on self improvement forums without
being directly in competition with those sites.
In contrast to broadening your niche, another option is to
get even more specific by finding a category within a category. Again, this
will allow you to market on sites that would otherwise see you as competition
and will help make SEO easier by focussing your aim. An example might be to
target a particular kind of film such as '80s action films', a particular era
of music, or perhaps a particular kind of exercise such as bodyweight training
alone.
•
Trailblazing
Finally, if you have the resources, then you can even
consider creating a niche before you create your website. For example then, if
you run a software company and you release a new piece of software or a new
computer game, then you will likely find that 14 this generates interest and
fans. By creating a website focusing on the software you have released, you can
then provide an official website for that interest and create an almost
symbiotic relationship between your software and your website where the success
of one helps the success of the other. This works for every kind of product and
service that will catch the public's attention. Though not every webmaster will
have a product to promote, it's important that businesses and entrepreneurs
don't miss this opportunity when it does present itself.
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